Meta Ads (Facebook & Instagram)
Learn to create targeted ad campaigns for Meta platforms
Taught in French, English
Instructor: XiLearn

CURRICULUM
4 Modules
8 Courses
1 Quizzes
1 Practical exercices
12 hours
Courses content
Module 1: Introduction to Meta Ads 2 Courses
- Course 1: Overview of Facebook and Instagram Ads Manager
- Course 2: Explore the Ads Manager interface
Module 2: Targeting the Right Audience 2 Courses
- Course 3: Audience segmentation using demographics, interests, and behaviors
- Course 4: Define a target audience for a specific business goal
Module 3: Designing Creatives 2 Courses
- Course 5: Best practices for images and videos in ads
- Course 6: Create a simple ad creative using Canva or Meta tools
Module 4: Monitoring and Optimizing 2 Courses
- Course 7: Analyzing campaign metrics (CTR, CPC, ROAS)
- Course 8: Optimize an underperforming ad campaign
Which certifications will you obtain ? ๐
Social Media
What careers can you pursue ? ๐ง
Digital marketing specialist