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Trasnlation

Meta Ads (Facebook & Instagram)

Learn to create targeted ad campaigns for Meta platforms

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Taught in French, English

Instructor: XiLearn

CURRICULUM

  • Modules icon

    4 Modules

  • Courses icon

    8 Courses

  • Quizzes icon

    1 Quizzes

  • Practical exercices icon

    1 Practical exercices

  • Hours icon

    12 hours

Courses content

Module 1: Introduction to Meta Ads 2 Courses
  • Course 1: Overview of Facebook and Instagram Ads Manager
  • Course 2: Explore the Ads Manager interface
Module 2: Targeting the Right Audience 2 Courses
  • Course 3: Audience segmentation using demographics, interests, and behaviors
  • Course 4: Define a target audience for a specific business goal
Module 3: Designing Creatives 2 Courses
  • Course 5: Best practices for images and videos in ads
  • Course 6: Create a simple ad creative using Canva or Meta tools
Module 4: Monitoring and Optimizing 2 Courses
  • Course 7: Analyzing campaign metrics (CTR, CPC, ROAS)
  • Course 8: Optimize an underperforming ad campaign

Which certifications will you obtain ? ๐ŸŽ“

Social Media

What careers can you pursue ? ๐Ÿง

Digital marketing specialist